GG Hybrid Motors

GG Hybrid Motors is a specialized automotive workshop focused on renewing and replacing hybrid vehicle batteries. The project started as a one-time request to create an advertising video and promote the business through Meta Ads.

Rather than approaching it as simply a video production task, I focused on building a complete customer acquisition process. I first developed the concept around the services the workshop provided and how to communicate their value quickly and effectively to potential customers.

I visited the workshop to plan and shoot the content, directing the production and capturing the footage needed for a dynamic social media Reel. I then edited the video specifically for advertising, focusing on strong visual pacing and a format designed to capture attention on social platforms.

After producing the creative, I managed the campaign through Meta Ads Manager and built the funnel around the advertisement. I worked on the targeting, campaign structure, audience testing, optimization, and overall customer journey from the initial advertisement through to the potential customer.

The campaign produced a significant measurable impact. Within a single month, GG Hybrid Motors experienced over 100% growth in sales compared to the previous period.

The results also changed the scope of the relationship. What initially began as a one-time freelance project led to the company offering me a permanent position, demonstrating the value of combining creative production with performance-driven marketing rather than treating them as separate services.