New Developer

A real estate developer in Rustavi, Georgia approached me with a clear objective: sell the remaining 11 apartments in their completed residential complex.

The project required more than simply promoting the property. The challenge was to create content that would capture attention, communicate the value of the apartments, and generate genuine buyer interest within a limited timeframe.

I developed the creative concept and produced a promotional video showcasing the property and its key features. The video was designed specifically for social media, combining engaging visuals with messaging aimed at potential buyers.

Following production, I launched and managed the advertising campaign through Meta Ads Manager. I focused on reaching relevant audiences, testing the campaign performance, and optimizing the advertising based on the response and results.

Within one month, the campaign achieved the client's primary objective: all 11 remaining apartments were sold.

The project demonstrated how combining strong visual content with targeted performance marketing can turn a real estate inventory problem into a measurable sales result within a short period of time.