Simon Gelashvili

About

I am a digital marketing specialist based in Tbilisi, working across SEO, paid media, content and email. Most of my work is with small teams and founders who need a channel to start earning its keep.

How I work

I start with what can be measured, then work backwards to the message. A campaign that cannot be read in the numbers is a campaign nobody can improve.

  • Audit what is already running before adding anything new
  • Build the tracking first, so the first week of spend is not wasted
  • Write like a person, not like a brand guideline

Personal updates

  • Launched a full brand campaign end to end

    Positioning, launch content and paid social for a new consumer brand, from the first workshop through to the reporting deck.

    Jul 2026

  • Certified in Google Analytics 4

    Finished the GA4 certification and rebuilt my reporting stack around it, so every campaign now reports on the same events.

    Mar 2025

  • Started freelancing full time

    Left agency work to run campaigns directly for small teams and founders. Best decision I have made so far.

    Jan 2023

Tech stack

Analytics

  • GA4
  • Google Tag Manager
  • Search Console
  • Looker Studio

Tools

  • HubSpot
  • Mailchimp
  • Figma
  • Canva

Channels

  • SEO
  • Google Ads
  • Meta Ads
  • Email Marketing
  • Social Media

Career

  1. Digital Marketing Specialist · Freelance

    Running search, paid social and email campaigns end to end for small teams and founders.

    • Planned and ran paid campaigns across Google and Meta, from creative brief to weekly reporting.
    • Built SEO and content programmes that grew organic traffic month over month.
    Jan 2023 – Present