About

Founded and grew an e-commerce business focused on power tools and garden equipment, overseeing digital marketing, customer acquisition, sales performance, and day-to-day operations.

• Paid Acquisition & Performance Marketing: Managed Meta Ads campaigns focused on lead generation and sales, monitoring cost per lead (CPL), customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates to evaluate campaign performance and allocate budget effectively.
• Conversion Rate Optimization (CRO): Analyzed the customer journey from ad engagement to inquiry and purchase, identifying opportunities to improve lead quality, conversion rates, and campaign efficiency.
• Tracking & Retargeting: used Meta Pixel and website conversion tracking to measure user actions, build retargeting audiences, and support data-driven campaign optimization.
• CRM & Lead Management: Worked on connecting Meta lead acquisition with HubSpot to centralize lead data, improve follow-up, and track prospects through the sales funnel.
• Marketing Analytics & Reporting: Analyzed campaign KPIs and performance trends to identify underperforming campaigns, optimize budgets, and guide marketing decisions. Used Looker Studio for reporting and performance visualization.
• Landing Page Optimization: Used Hotjar to analyze user behavior, including heatmaps and session recordings, to identify potential friction points and improve landing page usability and conversions.
• AI-Powered Marketing Workflows: Used AI tools, including ChatGPT, Claude, and Manus, to support research, campaign planning, creative ideation, data analysis, reporting, and day-to-day workflow automation.
Business Growth & Operations: Managed product sourcing, inventory coordination, customer inquiries, sales processes, and e-commerce operations, connecting marketing performance with business outcomes.

• Delivered project-based paid advertising, branding and content production for companies across real estate, manufacturing and service industries.
• Developed short-term marketing initiatives and campaign creative aligned with client promotional needs

• CRM & Sales Operations: Implemented Zoho CRM and Inventory systems to organize B2B customer management, centralize sales information, improve inventory visibility, and establish more structured workflows for the sales team.

• B2B Growth & Customer Retention: Introduced cashback incentives and a monthly sales tournament for B2B customers, with the top three participants earning annual credit allocations worth GEL 5,000+. The program attracted 38 participating customers from across Georgia and supported stronger customer engagement and repeat business.

• Regional Operations & Team Leadership: Managed inventory, coordinated distribution and sales activities, monitored team performance, and aligned marketing initiatives with commercial priorities across the Georgian market.

• Business Management & Leadership: Expanded beyond marketing into broader business management, including HR, team coordination, and operational decision-making. Following recognition from the company owners, was invited to become a Managing Partner, taking on wider responsibility for the company's overall performance.

• Career Progression: Promoted from Marketing Specialist to Regional Manager and subsequently Managing Partner, reflecting increasing responsibility for brand development, commercial growth, and company-wide operations.

• Brand Launch & Market Development: Established Upspirit's online presence in Georgia from scratch, coordinating outsourced product photography and introducing the product range to online audiences. Developed video marketing campaigns positioning the brand as an accessible, reliable, and professional choice in the power tools market.

• Marketing Strategy & Brand Positioning: Built the brand's visual identity and led integrated online and offline campaigns across Meta Ads, Google Ads, and strategically placed billboard advertising to increase brand awareness and support sales growth.

- Handled daily banking transactions, customer service operations and account processing to support
day-to-day branch operations.