Entrepreneurship · Digital Marketing · Content Creation · Sales
ISROA
ISROA is my own e-commerce project focused on power tools and equipment. I built and managed the project end-to-end, from branding and visual content to advertising, sales, inventory, and customer acquisition.
ISROA — Building and Operating an E-Commerce Business
ISROA is my own e-commerce project focused on power tools and equipment. I built and operate the business across the entire customer journey, combining e-commerce, content creation, advertising, sales, and operations.
I handle everything from branding, product photography, and video production to Meta Ads, sales funnels, customer acquisition, inventory control, pricing, promotions, order management, and sales.
More than $25,000 USD has been invested in Meta advertising for the project, allowing me to continuously test and optimize creatives, audiences, offers, and sales funnels using real-world performance data.
ISROA serves as a hands-on case study in building and managing an e-commerce operation from the ground up — from the first product visual and advertisement to the final sale and fulfillment.